The Atlantic Coast Conference (ACC) was consistently ranked at the top of the BCS intercollegiate Athletic Conferences in terms of winning records and academic excellence, but the perennial powerhouse branded itself with surprisingly weak communications. Thus, awareness and acknowledgement of the ACC's achievements was relatively low.
College sports? What's not to be passionate about? We dug right in and uncovered information that clearly reinforced the ACC's position at the top of the BCS. Our key finding: the ACC needed to deliver factual information of its achievements in a voice fans could connect with. It needed to step up. It needed to Represent. We created a multi-channel platform for the ACC to participate in the ongoing conversation around collegiate athletics— RepresentACC.com. Using mostly supplied photography, we designed championship-caliber work representing every college and program in the conference.
Year-to-year web analytics showed triple-digit increases in every major category, from unique visitors to page views, time on site and referrals. And, while we can't take all the credit, the ACC won 8 NCAA National Titles during the 2009/2010 seasons!