Help Global Wine Group and industry entrepreneur Jeff Hansen create and introduce a new wine label in an insanely crowded category.
Our research showed that wine drinkers over index as indie film buffs. So we paired one California Jewel with another...the independent film industry. Promotional strategies and print campaigns were developed to kindle wine drinkers' independent spirits and uncork the notion that true, Hollywood-style inspiration can be found inside every bottle of California's Jewel.
The Lodi, California winery is now one of the fastest growing wineries in the country and is filling an important industry void by giving consumers a wine that exceeds their expectations for both price and quality.