The world is a pretty germy place. And, in the commoditized market of hand protection, a pretty sleepy one. Our task was to create a communication platform that spoke to the demands of disposable glove users for a brand that had been in the business for decades, yet hadn't honed in on a brand image, or clear and consistent messaging strategy. Recognition was low, and the sales staff was stymied by the lack of brand appeal.
We conducted multi-channel in-depth interviews with distributors, sales reps, purchasers and end-users alike to determine not only what each constituent was looking for in product delivery, but what perception they had regarding Sempermed products. The key finding—Sempermed, unlike its counterparts, only manufactures gloves. It oversees manufacturing top-down, and therefore sets the bar on research, development and quality control standards. Fundamentally, what Sempermed provides that other multi-product, non-specialized healthcare manufacturers cannot is peace of mind, ensuring that every glove in every box is going to minimize risk at any level, every time. So we created a campaign that said just that with an image and voice unlike any other glove brand.
The 'Minimize' campaign launched in 2010 with maximum brand impact, giving Sempermed an industry presence that is instantly recognizable and very well received. The award-winning work includes an on-going print effort, promotion materials and a new website built from the ground up. We were also tapped to design the packaging for two new products.